Come on... What is it about Kickstarter that bugs people so much?
Kickstarter handle the funding end of things. When a project is funded they did their bit. People contributing know they are getting promises that may not turn out. They're not buying stuff. They are getting enjoyment out of being a part of something. Celebrating when a project succeeds. Getting disappointed when it doesn't.
Maybe the hype will end and this'll all blow over. Maybe Kickstarter is here to stay. Either way, it's obviously not malicious.
I didn't say it was malicious, I said that it's misleading. And I suspect that their claims about the percentage of "successful" projects are misleading to many of the contributors. You can imagine some class action lawyer gleefully waiting for the right moment to strike.
I point this out because I want Kickstarter to succeed in the long term. If they don't create a way to discourage projects that ultimately fail, adverse selection could become a real problem.
Or maybe people will just start expecting/demanding that, rather than Kickstarter projects pointing their "successful funding" drop-target at their own pockets, they'll target an agreed-upon escrow service, which will only release the funds on project delivery (and otherwise return the funds for Kickstarter to--if they have enough information to go through with it--"rewind" the pool back into its individual source accounts.)
Of course, this isn't unprecedented at all. At first, eBay was just a place where you put in a credit card and maybe got something delivered to you, or maybe it didn't. Then people started expecting sellers to accept this new thing called "PayPal."