My question is, who's the target audience for this?
I only know about Linktree because it's used by some artists and Twitch streamers, and they're unlikely to self-host. So presumably this is targeted to a different audience than that.
That's a good question, for sure. I clicked on the OP (and then here) because the company I work for is in the early stages of bringing this functionality (linktree, ffm.to type thing) in-house, so I was curious to see what's on offer here.
We won't use this because we'll end up building something more custom fit for us (more of a full featured "landing page" experience), but this is still interesting to see.
(For context, the company works with artists and we launch dozens of projects a year, each of which needs a "link tree" or landing page-style place that's updated constantly for several months bracketing the launch date.)
I use this for a set of applications that I self host that I give my friends access to. I use it as a quick and easy place to dump a couple links, and I can put it behind a reverse proxy.
The big feature that artists need is presave links (ones that let you add a release on Spotify, Apple Music, YT before it goes live) and an automatic scan of all streaming platforms based on UPC that converts all the presaves to direct play links automatically.
The big players like Linkfire have this and it's easily 100x the complexity of the link page that this has.
Most artists have so much to do leading up to release day that a manual link page is very far down the list of items they need to pay attention to.
I only know about Linktree because it's used by some artists and Twitch streamers, and they're unlikely to self-host. So presumably this is targeted to a different audience than that.