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Awesome news! They do alot of insurance business online (they're #1 i think) so they're a great company to have in a auto insurance comparison site.



Thanks! (and I think they're #3, but considering how much smaller they are than most of the insurance companies - they're doing a pretty good job)

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Is it reasonable to consider them separately from Allstate?

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Hybrid. Appears they'll operate separately but All State will play a big role in improving their pricing and claims process.

Should be interesting to see how Allstate balances Esurance pricing versus pricing through their traditional captive agent base.

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I think so - at least for now. Heck, I'd imagine that's a significant reason that Allstate ended up acquiring them. In any event, the pricing structures are different so it still makes sense to compare them separately.

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Sorry, I was talking more about calling them a relatively small company. Considering the products separately makes sense.

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Ah, hehe, yeah. That comes from comments I've heard from some of their employees about how well they've done against their competitors given their 'relatively smaller' resources/teams/ad spend.

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