What I should have done is posted the fact that I'm doing the same to Hacker News. I'm guessing that if his blog gets enough traction, he'll succeed. Not because the product is great, but because this "10k GBP - can I make money" sideproject brings in the eyeballs.
While HN brings eyeballs it does not really bring profits unless you are innovating in the "productivity / programming / business" product space.
What it CAN do is give you decent SEO via reposts that helps diversify your inbound links resulting in better pageranking. My month of blogging has brought me from ~90th for "android dj app" to ~9th in google search.
