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The assumption that all intangible value is constrained to that which can be expressed through code is flawed. A better argument would be bootstrapping may be infeasible for start-ups producing tangible goods.

>If you’re sincere about getting into startups, start learning to code today.

Tech start-ups, yes, and a diminutive definition of technology at that (you know what you don't need to know for, say, an interior design, drilling technology, or infrastructure start-up?). We all have a tendency to over-articulate our fields - it's in the structure of how normal science progresses [1]. I tend to do it with finance, coding, and engineering. Just as everyone need not know how to tranche out a capital structure or Fourier transform their cat, not every problem need be (nor can be) addressed through code.

[1] http://www.amazon.com/The-Structure-Scientific-Revolutions-e...

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