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"The Shark Tank Entities" get to choose, and in some cases the 2% royalty is superior. There are many companies that come on the show with a lot of revenue (and profit) but the sustainability of the company might be questionable.

I haven't seen the show in a while and forgot about the types of companies that go on there. Even still it is 2% of operating profit which will still be a small number. If it were 2% of Rev that would be hugely different

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