My newsletter stalled at 5k subs, and writing every single day had a severe negative impact on my life, so I just stopped after 2 years.
Life is too short to chase becoming another Morning Brew when you rely on WOM as your sole growth factor.
Content curation and creation is really full time job. Especially if you have a publishing cadence that you don’t want to break. Publishing every day must have been really exhausting.
Yes, in publishing we call this “the content treadmill”. You’re publishing into a vacuum; you never know if you’ve published enough, and there’s always more that can be published. Then, your competitors out-SEO you, and you’re constantly updating your existing content to keep up. It’s why I sold my how-to site and I focus now on building tools instead.
Even if you write fairly regularly it's not the same as a formal cadence. When I was an analyst one of my least favorite tasks was a weekly newsletter we did for one of our clients because you could not just punt on it one week or shove it out a few days.
