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Amazon is giving away free stuff in order to get you to subscribe. There's nothing novel in this. It gets confusing when you consider the number of businesses Amazon is into and the way they interact. Does Bezos know what he's doing? Yes. A lot of things at once, likely with different levels of confidence and surely with different outcomes, which Amazon will adapt to and evolve into. They aren't afraid of trying things out. What's great about Amazon is that, like Apple, it hasn't settled onto what they do, except what they're doing right now; this isn't an issue with their focus, but evolution.

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