> Is that Amazon’s real goal with the Kindle -- is Amazon in the device business only to sell Prime subscriptions, which the company sees as a key accelerant for sales across the rest of its site? And if that’s the case, how well is that circuitous business model working out? Is the Kindle helping to sell Prime? And are those Kindle-fueled Prime subscriptions moving more sales across the rest of the company’s inventory?
The fact that other people made comments similar to mine tells me that the author's post read as though he hadn't thought through the long run advantages to having prime members, and how average people (and not just the author) are likely to behave once they realize they can get almost anything shipped to their door.
However, you're correct that he did show awareness that this might be amazon's strategy. If he wrote more on this specific point, he might actually agree with everything said here, but have some other doubts we haven't addressed. Who knows.