The "enshitification" of dating apps is long overdue, in fact I'd say it's one of the easiest to predict.
"Enshitification" almost follows a formula: take any app that does not have a direct path to revenue, add investor cash, watch the enshitification as the apps founders try to please investors. Dating apps here have an additional issue which is you are guaranteed to have users "fall off", either a user finds someone and drops off or the user get frustrated and drops off, one of these outcomes is basically guaranteed for a dating app.
And this is just my opinion but I feel like unlike other apps, users are more resistant to paying for dating apps because it makes you look like a looser and dating is is inherently viewed as something that should be "free" (at least the meeting aspect)
I guess my question is what did investors really expect?
"Enshitification" almost follows a formula: take any app that does not have a direct path to revenue, add investor cash, watch the enshitification as the apps founders try to please investors. Dating apps here have an additional issue which is you are guaranteed to have users "fall off", either a user finds someone and drops off or the user get frustrated and drops off, one of these outcomes is basically guaranteed for a dating app.
And this is just my opinion but I feel like unlike other apps, users are more resistant to paying for dating apps because it makes you look like a looser and dating is is inherently viewed as something that should be "free" (at least the meeting aspect)
I guess my question is what did investors really expect?