The Long Now foundation was not started by Jeff Bezos, or run by him, I think it was founded by Danny Hillis and others, though they do have funding from Bezos and I think they're building it on his land.
Thanks for repeating what I told you by quoting the website. The long now foundation had this idea and the plans for the clock long before bezos gave them lots of money, it is not in any sense 'his' project, it's a team effort which started long before he became involved. Haven't read the wired article but I wouldn't use that as a basis for your opinions as wired is not exactly a reliable source. Do some more reading on the website though as it is a fascinating project, in some ways I prefer the Rosetta disk and wish he had taken an interest in that as well. Anyway, this is straying off topic.