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Man, whenever me or a family has Prime, amazon is the first place we check. It's a great lock in. The trials and share with family functions help make it viral even.

Businesses love subscriptions too. Get paid even when they subscriber doesn't do anything? Yes, please! So now we've combined lock in and subscription.

We hear Zynga makes a ton of their profits from whales, so low numbers of prime subscriptions doesn't really scare me. Those are whales.

Amazon is a business, if they haven't already figured out this will make money and it doesn't end up making money, they'll stop after a while.

Makes plenty of sense to me. This isn't a big deal.

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