This has unfortunate implications for Jeff Bezos.
> Bezos is also active in designing the full experience of the Clock.
That's a popular belief, but it is wrong.
Back in 1990 (pre-web) there was an online books company at books.com. It was an outfit in Ohio, which started with telnet access and ordering from their online catalog.
Amazon came later and executed better. Books.com was sold to B&N around 2000, if memory serves.