This is just a reiteration of the current Internet strategy:
1. Target a niche.
2. Create a strong base.
3. Grow like mad.
4. Move into other offerings.
This is exactly what trees in a dense forest do - they grow up as fast as possible, and then when they're on top they branch out to both absorb more sunlight and prevent competing trees from outgrowing them.
So the real message is 'focus, focus, focus, until you get big and then try and do everything in your space before the second-starters outpace you.'
I'm not saying this is a bad thing - from an ecological perspective, it is very good for the forest, but not so good for the trees.
To be clear, I'm not trying to say this is a good way to run a startup or that anyone should do it.
In particular, I am really bad at doing more than one thing. It is one of my personal weaknesses. Some people, like my previous cofounder Andrew, are great at it. But as a result, I HAVE to be focused to get anything done. This isn't true of everyone, its just something that I finally realized about myself and its changed the way I work. My typical day literally starts with me adding to my to do list, ordering it, then knocking them out in order.
I think the idea of a startup founder with nothing to show for himself but a string of dead websites (me) advising other people on optimal strategic decisions for their startups is a bit silly. I think all those ideas I cut out are great ideas, my brain just isn't big enough to hold more than one.
Twitch.tv is possibly the best example of this phenomenon.
Justin.tv was who I meant.
I hope Rocketlease takes off soon-(as a tenant) I hate having to take paper forms, worry about making a "typo" and needing white-out, then having to fax it back to the apartment within a 24 hour period.
It turns out that there are two sides to creativity: a more left-brained tendency to focus on something and take it to completion and a more right-brained tendency to have inspirations and insights.
It certainly sounds like you've got the left-brained part of it down, but I don't think that shutting out new ideas like this is a good idea. What's important is being able to recognize which random ideas are worth entertaining and which ones aren't. I know that if I shut out all of my random ideas, I'd have dismissed some of the best ones.
This isn't just an abstract question either. Having really great ideas that are executed well is the difference between a product that merely does its job and a product that people love and tell all their friends about.
So I'm curious about what you are planning to watch for? What signs will tell you to focus on something else?
Do you process applications but leave the actual lease agreement to the property manager or owner?
That he prefers it to rank for the type of thing that it does vs. its name is absolutely the choice of the author. I don't see anything 'grey hat' about having an understanding of SEO.
That you admit that "it's good SEO" then question it is puzzling to me. Is there a reason I the author should prefer to use bad SEO on his personal blog?
You're obviously not very good at SEO or else you'd know this is completely untrue.
I'm not quite sure about white/grey/black hat, but I felt it would be acceptable to link to my own startup with a keyword of my choosing.
It honestly never even crossed my mind that it might be considered anything less than above board. I'd be interested in feedback from other people if that is considered a taboo move.
The guy took the time to write a solid post about his experience. An experience that will help him out.
Least he can do to reward himself (and us accept) is the use of the most advantageous anchor texts for links in his post.
I found it more odd that the logo on the right just links to the image rather than the site. But that might be for a reason I'm not privy to.
- Curing cancer
- Making solar power economically viable
- Better public transportation systems
- Improving public education
- Picking up my dry cleaning
That probably seems aggressive but its not intended to be. From my standpoint those are just all businesses I don't do (well, except for picking up my dry cleaning, I do that. But Rocket Lease will not pick up your dry cleaning)