! fuji Ames => takes me to Fuji Steak House in Ames Iowa directly
!w Sushi => Takes me Directly to the article on Sushi on Wikipedia
!m 801 grand ave Des Moines => takes me directly to google maps at the address.
I still probably do about 30% of my searches using !g kicking me straight to google for search results.
Do I have to setup all these different keywords to work? If so that's the difference. It's essentially a pre-configured command line with literally hundreds (thousands?) of predefined syntax for searches.