| ||Ask HN: 30, 45 or 60-day free trial conversion rates?|
20 points by FreshCode on May 1, 2012 | hide | past | web | favorite | 12 comments |
|Has anyone done any A/B testing on SaaS conversion rates for the number of free trial days, e.g. 30 vs 45 vs 60-day trials?|
FogBugz and Basecamp both offer 45-day trials, but 30 day trials also seem common.
I'd argue that 1 day should be enough to demonstrate your product's value, but I have no data to back this up with.
Is there some aspect of hitting/missing a billing cycle? Why is a 45-day trial the sweet spot?
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