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> Instead of investors, could there be a place where customers can sign up to be early access paying customers, instead of shareholders?

That's the example pg gave about InPulse. And hell it worked great.

http://www.kickstarter.com/projects/597507018/pebble-e-paper...




My bad, totally missed it. A better clarification on my part would have been "sell early access to a mailing list via monthly subscription which becomes a monthly subscription product".

If there was a beta available, all the better.

Either way, the customer knows exactly what they're getting into.




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