I hope that the 2024 word of the year has a more can-do attitude. Awareness doesn’t automatically lead to problem solving. Problem solving does. Maybe the 2024 word can be something like nichization. In which more and more people and organisations solve a niche problem in a superb way. It would be a direct counter to enshittification because large organizations are usually not flexible enough to fix very specific problems.
Funny , if you know German "ent" is a prefix used to denote to remove something.
Eh enthaaren, entfernen, entdecken.
So entshittification is removing shit ?
I'm a German speaker and even though I understand the difference, the word makes me struggle each time and I have to figure out whether en-shittification or de-shittification is meant.
It gets a lot of criticism because it's kinda crude, but so is the behaviour it stands for. So I think it's perfect.