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I think its aimed at medium priority info where convenience of both parties is a factor. It seems the point is to send information that, although it could still be compromised, you will know if that happens because your recipient won't be able to access the message. So you have peace of mind that there was no silent observation of the info en route. I think if you were trying to send information that you didn't want to be compromised at all, you'd eschew the convenience of this and use proper encryption on the message (both parties PGP keys, etc).

Also, from what I understand, the system requires total trust in the provider's servers to do their job. That is no different than trusting that an anonymous email provider is doing their job (not storing logs, etc) and there's a proven market for that (I think).

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