Old Twitter had that "relevancy" because it was was blessed by the regime. It toed the line and supported the messaging that those in power wanted to be put out. Now it doesn't do that, so it's become even more important, even if seemingly less relevant to those still worshipping inside the church.
Don't play dumb. I mean the regime, the one with its hands on all the levers.
The one that wants you to pay attention elsewhere.
I still think no other platform can do what Twitter does. None other has the same reach and cultural relevance. Now it's been purged, it's positioned to be a real force for good.