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You're letting your imagination run wild. The reality is nobody is going to give a crap they exist and nobody is going to give a crap you exist. If you both manage to overcome that then you might be competitors.

Their PR ... unless it's just noise maybe you can learn from it. If it's stories on TC/HN/etc then it's probably just noise, they'll get traffic and not much else from it unless you're particularly aligned with those audiences.

I would second both the above posts. Don't do anything now but launch. There may be room for two companies and you'll do just fine. Go after the larger market first, you can always pivot later. Just getting your company launched takes a lot of energy; don't waste energy changing things now.

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