I disagree with the prediction the author made about Microsoft aligning with Apple/meta and not taking the same accepting stance as Google/Amazon are.
They don't have as good point as Meta does (Tbf no other company has), and unlike Apple/Ticktock they are used to work with EU legislation and its limits. I would be surprised if they try to litigate (that would show inexperience imho).
In particular if you consider that they recently started to implement features for EAA countries such as respecting the users browser choice and making default apps uninastallable.
That seems to hint at compliance rather than fight as well.
I don't know enough about tik tok to get how this would apply? Do they have integrations of some sort or does this mean they have to create a system for them?
LVMH is very very far from being a monopoly. Luxottica is under investigation currently just like the tech giants are (and received already fines just like 2 years ago). De Beers was the target of antitrust multiple times, had to cancel a few deals and change some commercial practises because of it. Could have gone further IMO but at the same time the consequences on consumers are limited given how niche a market vs the tech sector.
They don't have as good point as Meta does (Tbf no other company has), and unlike Apple/Ticktock they are used to work with EU legislation and its limits. I would be surprised if they try to litigate (that would show inexperience imho).