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What Every European Startup Should Know: 10 Keys to Presenting Your Startup in the US (mashable.com)
15 points by markessien 2363 days ago | 9 comments



"boutique consultancy"? I'm not sure whether to applaud for a precision application of language or cringe at the pretentiousness of a deluded grab at prestige....and of course on their main page they call themselves a "Customer Experience Strategy consultancy".

Of course, I'm American, so maybe I'm just too unrefined to properly appreciate their own eloquently enhanced customer experience strategy. ;)

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I don't know how you use "boutique" in the US, but it's a commonly used word around here (when speaking English anyway).

I do think there is definitely a qualitative difference in the way people speak in Europe and in the US (also when speaking languages other than English).

I was a bit surprised when I have heard a (supposedly, could have been Canadian AFAIK) American tourist saying something like "they were just a bunch of dudes hanging out" (she was a woman in her 40's, in Austria using an equivalent form of slang is something normally reserved to much younger people).

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It was always amusing to me when my British drama teacher would use a word that Americans rarely use like "coach" or "metro" (as opposed to bus or subway). I had just big enough a vocabulary for it to be no effort for me to understand her, even if I never used such words personally, whereas everybody around me just went "huh?" I guess I'm finally noticing the times when I'm on the other side of that divide and have to really think about what the unfamiliar words mean in the given context.

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As a European I found this article pretty interesting. And true.

We Europeans are academics - we love a good argument just for the sake of it, we think before we talk, and our products (usually) don't crash. But we can't sell worth shit...

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I've no first hand knowledge of Europe, but given what I know of human nature, I'm pretty distrustful of someone describing a place the size of a continent as intellectual... still, it does make me kinda wish it were true! But I mean, honestly...

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It might be a overly broad, but I don't think its entirely untrue.

Your mileage will vary of course - Spaniards and Brits are very different.

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I think you could broadly divide Europe to 4 parts along the north/south axis and the west/east axis.

I believe this thread pertains mostly to the northern and in particular north western part.

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... but not very humble, eh? :)

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11. Know your US-based competition inside out. One of the first questions you get asked will be about it.

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