In his mid-century "Psychological Warfare" Linebarger (involved in WWII on the winning side and China on the losing) notes that everyone has been playing the same game since at least biblical times, and he apologises for only providing 'enemy' examples of 'grey' and 'black' propaganda, saying that 'friendly' examples would have been much the same but were unavailable/unsuitable for publication...
> [...] saying that 'friendly' examples would have been much the same but were unavailable/unsuitable for publication...
I agree in that it is counterproductive to not educate people about propaganda (or active measures, public relations, or whatever term you want to use) done by "friends". If the present day is too sensitive politically, there would be a treasure trove of data for this task in national archives of all countries. After all, the techniques and tactics are pretty much similar throughout the globe and historical eras.
