That's it. Apple's simplicity and beauty.
The higher resolution on the MBA convinced me overall. Since I've had the MBA, I guestimated that I'd use "Remote Disc" at least a few times. I've never used it and never needed to. Software on a disc is almost always older than what I can download online, I don't play games or music - but if I did it would be digital/App Store anyhow.
A 15" Air would be a great addition.
No, this is incorrect. The iMac was the computer for people that were new to computers and the internet. It was the computer for everyone, not early-adopter gadget geeks. When they dropped the floppy there was an enormous amount of bitching from said gadget geeks, yet the computer still sold very well with the general consumer.
The rest of the article is iffy at best, I don't see Apple adding another tier of laptop products when they are simplifying their other product lines (e.g. iPad 2 -> iPad)
The original MacBook was a cheap alternative to the pro. That is now the Air, MacBooks aren't coming back. When the Air form is as fast as a Pro, the pro form factor will disappear as well.
The tiering strategy is what I find really interesting, so that's what I wanted to explore with the post. But, yeah, I could see them dropping the optical drive, and that seems to be what most people project will happen.
But then the whole Thunderbolt thing really hasn't taken off - I suspect Intel is artificially keeping the bridge chips' away from general availability to keep prices high. Which has resulted in a rather lacklustre product line-up one year after launch.
Easier to market, cheaper to stock and support. More streamlined. Doesn't that seem more like Apple?
Thats why I assume they will have the same number of laptop models or less in the future.
Add MBA with 15" screen.
Retina display only on MBP models.
Nice stair step pricing and less confusing overlap. Either slimmer and lighter or faster and better graphics. No 11" MBP because people demanding nice graphics want bigger displays. No 17" MBA b/c thin and huge doesn't appeal to anyone.
Yeah, lost me there. Apple's not going to come out with a higher-priced product under a _different_ brand name that looks essentially identical to an existing product in their line.
The author is overthinking it. They upgrade the MBA line, add a 15" version. Maybe update the MBP line, removing the optical drives (let's face it, they're going) but keeping superior graphics and maybe room for a second drive. Much easier to explain, fewer SKUs, etc.
Or, more radically, they just up the power on the MBA line (maybe having more processors options per size) and just drop the MBP as a line. Call them all Macbooks. Have 3 sizes with 2-3 processors each. Done.
As for what consumers will want to buy...whatever Apple tells them to.