| BEFORE | | AFTER |
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| Lines of Code: 33,467 | | Lines of Code: 11,261 |
| Bug Rate: .037% | | Bug Rate: .013% |
| Daily visitors: 13,239 | | Daily visitors: 59,283 |
| Conversion rate: 3.2% | | Conversion rate: 6.9% |
| Daily revenue: $3,932 | | Daily revenue: $9,321 |
| HN Front Page: 0 | | HN Front Page: 22 |
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Congratulations on your work, and I think the site is a good idea.
I wonder: perhaps since you're offering your site as an alternative to broscience [as linked] you could use phrases like "we believe" or "it is theorized" or support your nutritional claims with the science behind them.
For instance you say that it is a good idea to supplement omega fats, despite getting plenty of them in the diet. There are those who would disagree and say that as long as you're maintaining ~1:1-1:3 ratios of o3:o6 you're a-ok.
"Julian, there are quite a bit of typos on your site."
Maybe you meant:
"Julian, there are quite a few typos on your site."
The phrase "quite a bit of" refers to something you measure, not something you count. And it would never be worded "there are quite a bit of..."
So you might say:
"There are quite a few eggs in that basket."
"There is quite a bit of snow on that mountain."
(edit with one more thought...)
One good way to help keep this straight is to remove the word "quite":
"There are a few eggs in that basket."
"There is a bit of snow on that mountain."
Thank you for your kind comments, and thanks for the offer.
I would love some help with proofreading, my email is email@example.com
*though my written skills are poor so it is like the pot calling the kettle black!
BodyHacks looks cool, reminds me of what Tim Ferriss was doing for 4 Hour Body.
Thanks for the kind comment about Bodyhack, we are super excited about it.
Being in shape is a lifestyle issue. It's not something that happens overnight or that you can do in one go, it requires a fundamental change in how you approach living. I'm not trying to discourage you, but to steer you away from the "you can fix it quick with no effort" snake oil that abounds.
1. Become your own expert. Learn how your body works, how nutrition works, how exercise works, how ... I've found that reddit's fitness community  has some great places to start. There's a ridiculous amount of good information out there. (Protip: most of the good info can cite studies, less than half of the bad even bothers)
2. Make it fun. Learn new recipes, try activities you've always wanted to do, do anything but force yourself to change. After a while the causation between "not fun" exercises or diet changes and their benefits will sink into your brain and make things easier, but to start if it sucks you'll probably quit.
3. Don't agonize over the scale. Your body weight fluctuates throughout the day and various activities. It's not uncommon to see a single day +/- 6lb change just in the water your body is holding. Aim for feeling better (or looking better, if that's your goal) not a number on a scale. Weigh yourself when you start, then come back after three months.
4. Be persistent. You're talking about a lifestyle change here. These don't happen overnight. You'll probably spend a long time being disappointed at apparent non-progress then wake up one day wondering when things changed. Do your homework and learn what you need to do, then start doing it and trust that the results will come. In a world where we can use our phones to identify and buy the song that's playing right now, results in this come agonizingly slow.
Dissenting voice here:
As somewhat of a numbers junkie, weighing myself every day is absolutely crucial. I know the numbers fluctuate (if you weigh yourself every day, you can't help but learn that), but they can give you a much-needed reality check. More importantly, I got myself addicted to taking data, and the most precise scale I had available was at the gym ... so I went to the gym.
You'll definitely be able to see yourself trending downwards.
Interested in appearance? Go for waist/thigh/wherever measurements (as 'aaronblohowiak' suggested).
Interested in fitness? Measure that. If you're running you can record how far you went or how fast you did it. If you're lifting weights the options for measurement are pretty obvious.
An oft-used quote from the engineering world is "what gets measured gets improved." A corollary to that should be "measurement encourages improvement when the improvements are obvious." It's hard to look at a number on a scale and say "what can I do to make this better." It's easy to look at a daily calorie count or your post-run/post-lift numbers and know what needs to be done.
All of that said, "more effective" is relative to what you actually do. If a daily weigh-in is what works for you, that's awesome keep it up.
I think it's bad general advice because results come slowly and when they do your appearance may not reflect the number changes in the way you'd expect. Most people are terrible at estimating weight, much less how a weight change will be reflected in appearance.
If you want to understand what's what in fat loss, Alwyn Cosgrove's "Hierarchy of Fat Loss": http://alwyncosgrove.com/2010/01/hierarchy-of-fat-loss/
TL;DR: fat loss is about diet. Yes, diet. Strength training builds/retains muscle, so do it. HIIT cardio helps some, steady state cardio a bit as well. But really, it's mostly diet.
If you want to understand more about this, you could look into starvation literature. On a reduced-calorie-only approach, about 25% of your weight loss comes not from fat but muscle. Which is among the key reasons diet-only approaches fail. Among exercises, it's strength training which builds muscle, not cardio, which is why a running-only exercise approach won't get you ripped either.
This is also a major reason why I find the emphasis on "weight" loss in both mainstream and medical literature immensely frustrating. What really matters is the relationship between two tissue types, subcutaneous fat and skeletal muscle. They're gained and lost through very different mechanisms, and play very different roles in body function. Confounding both as "weight" is an immense disservice.
For a plan putting this together, there's The New Rules of Lifting, or for the gals, The New Rules of Lifting for Women. Exercise plan, diet, lifting, cardio, a ton of info on what goes into fitness. http://www.amazon.com/New-Rules-Lifting-Maximum-Muscle/dp/15... and http://www.amazon.com/New-Rules-Lifting-Women-Goddess/dp/158...
If you want a simpler, and IMO more effective beginner's program, Mark Rippetoe's Starting Strength: http://www.amazon.com/Starting-Strength-2nd-Mark-Rippetoe/dp...
That's based on a classic 5x5 lifting program. It's simple. It's effective. After the first few weeks, it's pretty brutal. But for a novice trainee there's hardly anything more effective.
Take a cue from to OP's site and do a 12-week challenge. During the 12 weeks eat the best eating plan you can manage for at least 5 days/week and don't go crazy on weekends. Keep workouts intense, short, and keep challenging yourself. After the 12 weeks reassess -- maybe you'll be willing to spend some money.
At 1-2 two pounds of fat/week for 12 weeks (very doable) your body will look a lot different -- even if you don't exactly get the results shown here.
I found that when I got up to 208 lbs six or seven years ago, I now weigh 159. (I'm 6'3".)
Couch to 5k if you've never ran before
If you're a geek get an app like Livestrong's which makes it really easy to count calories. There's several online calculators which will give you a good guess on a caloric intake for weight loss though a visit to a nutritionist would get you a more personalized number.
If you don't like counting calories the low carb solutions are a little more "livable" you can go out with friends and get a salad pretty much anywhere. But bread is tasty.
Intermittent fasting (only eat once or twice a day) and relatively intense, infrequent strength training (some olympic lifts twice a week) is the way to go. See leangains.com
Running 5Ks (not crazy distances) is surely a lot better than doing nothing, but I don't think there's any evidence it's better for you than other pursuits. Olympic lifters have excellent blood profiles and body composition, for example. Probably true of squash players.
Running is popular because it requires zero athletic ability and no equipment.
I spent most of January trying to get an already flat(ish) stomach to the next level in terms of abs/reduced body fat.
I found my low-carb, high-protein diet took the edge off my brain which made programming or doing any thought-intensive task sluggish. I wasn't passing out or unsafe to drive, but I just didn't like the feeling that my brain wasn't firing on all cylinders.
I couldn't justify the productivity hit so concluded by Feb.
People can downvote me as much as they want, I just didn't feel mentally 100% and decided it was best to stop.
Exercise: skip endurance exercises - they waste muscle. Do some weight exercises 3 times a week, or chins/dips/pushups if you prefer bodyweight exercises.
Keep workouts short: 30-45 minutes. Always warm up before workouts, no need to stretch. Once or twice a week do this: run fast (sprint) 100 yards 5 times, rest for a few minutes between runs.
I've lost 20 pounds in two months and gained some muscle following this plan.
E.g. Fish Oil:
I would say that 70%~ of my diet is made up of carbs. It's really ridiculous. I also find that I usually don't have my first meal of the day until about 4-5pm. Which is usually a plain cheese sandwhich, a pizza or home cooked noodles with vegetables.
Being a vegetarian and disliking cooking is a pretty tough deal! Ha.
Also julian, I tried to email you from your website, but your contact form is broken, after Googling for 5 minutes to find your contact information I couldn't find anything for bodyhack. Do you have an actual email? (Finding this on your site was impossible).
I have a non-proven theory: perhaps humans can adapt do different diets, not only different environments. Or actually in former times the environment pretty much dictated the diets. So if humans were good at settling in diverse environments, it practically follows that they are good at adapting to different diets.
So maybe not the modern 90% junk diet (sugars and white flour), but the difference between low and high carb might not be so important.
Also not sure why pizza tends to be condemned so much. Sure, if you buy a pizza at a restaurant, it is probably soaked in fat and covered with cheap cheese. But if I make one at home, it tends to have a lot of vegetables on it, and the amount of cheese doesn't have to be excessive. It seems at least healthier than the average cheese sandwich.
One thing - on your video the guy says $10/month but you are charging £10/month.
Why would I want to keep paying £10 a month for the same plan? I'd just pay once, download it and print it out and be gone. Only reason I'd stick around is to see new plans.
Tried to email the address that sent the coupon code, and it failed.
Tried to use the contact form on the site, and it failed (it says I need to fill out the word in the image, but there's no CAPTCHA on the page).
Not a great first impression.
1. There is just one line, saying "if you don't know what this means, just go to bodybuilding.com and search for it". It'd take a couple of minutes to directly link the exercises to their video pages, and save a lot of time and frustration for the users.
2. As someone pointed out, quite a few minor spelling/grammatical mistakes, even on the FAQ page
3. "We will provide fitness plan that can completed at home with zero equipment." - doesn't seem like it
I'm not trying to be negative or anything, just trying to make it a bit more user friendly. The website itself is very straightforward, so it would be nice if the founders can do these minor tweaks.
To be perfectly honest though I suppose this only appealing to men with the advertised body shape (naturally skinny) and Julian with 68.5 kg doesn't look very healthy or good to me but I'm not a woman and to each his own so please don't take this as a personal insult. I figure some critical feedback is better then none.
At the gym you'll see a wide array of body types. Lean and mean, all the way up to muscular and bulky, and all things in-between. Body builders are HUGE compared to me and can lift far more than I can, but I can absolutely "destroy" them on a treadmill. You tend to discover the thing you like doing, specialize in it, and dominate it. What you choose to do partially dictates what you'll end up looking like.
I'm the first, and yes I'm a bit skinny but we have all shapes and sizes in the pipeline. Michael for example was certainly not skinny when he started.
More plans will be added over the next 10 days as people complete their challenges. We have a female too.
Yes we will provide a maintenance plan. We will make that clearer on the site.
Thanks for the feedback.
since the other co-founder is a personal trainer...I'd imagine it was a bit more hands on, than just using a website.
there is a lot of financial incentive here to improve the shown results
Couldn't find anything about copyright/trademark on the symbol ... anyone know if it was used prior to Apple (or is in the public domain)?
What make you say that? We were extremely careful when measuring body fat. We used the 4 point test, using body fat calipers. It is seen as a reliable test.
I don't look like him on the right, and my friend doesn't look like him on the left...
10% is an extremely low body fat %. http://en.wikipedia.org/wiki/Body_fat_percentage#Typical_bod...
I would imagine most people look more like Michael than you (I wouldn't even call you skinnyfat, just skinny) - do you get a better response from people who want to go from decent condition to ultra fit like your 'after' pics, or from overweight people who are looking to get un-fat?
It is fair question. The simple answer is... I don't know. The site only launched today. We have a range of body types going through challenges but I was the first to finish the 12 weeks. Michael has also finished but we haven't got all his data into the site yet.
But I think you are right, there will be more people bigger than me who what to get in shape, than people my size. But we will just have to wait and see.