I'm not so sure it's worth the effort. Do real programmers look for information/buzz on FaceBook?
Facebook's only going to be as good as the people you've added on it - in my case, friends, family, and other people I know personally. With a couple of exceptions none of my friends are programmers.
If I want to see what programmers and developers are up to then I'll go on G+, since most of the people I've seen on there are tech bloggers.
The probability that i find a single interesting thing on Facebook relating programming is near zero. Also maybe 3% of my friends are techies and they never use the like button.
The whole like system is a joke, the only time i see something that way now is a sponsored Message. One of my 150 Friends liked an ad for McKinsey, i care.....
Edit: G+ is not much better, the Hacker Circle makes sense but only in combination with Google search. I don't visit Google+ with such a low probability to find something interesting. I find on a single day more interesting stuff on HN than i did ever on G+.
You would be surprised how many ontopic discussions take place there, Most more prominent python programmers use g+, including ppl from pyramid, pylons, sqlalchemy, BDFL, python commitee etc.
Remember that g+ relationships are asymetric, you need to follow right people for you to find interesting stuff. Ask someone to share their "developers circle" with you.
Google+ Pages is something different, maybe i go there on purpose, but how can i explore something in the stream?
My coworkers use it a lot but only to get in touch with friends/families, organize events or find funny viral videos. They, like me, have other means to get tech information.
Maybe you will reach your audience but I'm not sure they will pay any attention.
Also I chose "No" but not at all because "No real programmer would show his face there.". Your choices are very poorly worded and too polarizing: bad form.
I don't have an account and would never think of using FB as a platform for learning about programming news / information (barring if I needed to learn about their APIs, naturally), but I disagree with a statement that includes the phrase "No real programmer".
Then again, it's Monday morning and I'm tired and cranky.
The other 90% of friends are people I have lost contact with / old school friends. Neither of which interest me in the slightest.
Facebook status updates from friends and non-friends for the most part are worthless. "Today I am going to London", "I just saw an albino cat [photo of cat]" etc. I needed to know / see that!
The only thing Facebook succeeds at is managing an event. Everyone is on Facebook, invites are easy, its easy to keep track of who is coming. Everything else is fluff.
PS Facebook is not spelt with a capital B. You make yourself look rather out of touch.
Would I read an Ad that was pitched at the right note selling the right product, sure, I might get called a programmer, but I am human too :)
Here's a screenshot of my Facebook ads right now:
edit: For clarification purposes, the question might itself be interesting: How does the facebook usage of hackers compare to that of the general populous. However, "FaceBook is how I find out about programming stuff" detracts from the objectiveness, and makes the whole thing pointless.
1: I did that on purpose
(This is just a remark, not a correction - I know "outside the US" doesn't mean literally anywhere)
I much prefer "they", "them", and "their", though, as in your first suggestion. Another alternative is the verbose "his or her face".