With the "old" Google, a search made me feel as though I'd stepped into the potential realm of answers to my query. The most relevant, to me, was the stuff that mapped to my query the best -- nothing more, but nothing less.
Now, I feel like I'm living in the law of averages. I'm not interested in the average; I want the top of the scale. I really do not want social and local and all the other unknown contexts involved in giving me what's right "for me". With all the contextual crap, I feel like now I get the "less".
I wish they let me have the option of turning it all off, and just going with content-based search. Of course, they have to filter out the crap that's being generated to game their search index, but outside of that -- give me what the web has.