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Two points.

> it's just hard to make that big impact on search results with personalization

Trying to make a big impact on something that was more or less working might be the problem. A "don't fix what's not (too) broken" could be a good idea.

For your dmv example, actually, I din't know what dmv is, and my fisrt page (french localized) is about a medicament dictionnary for doctors (DMV, didn't know it either).

"dmv usa" doesn't get me the dmvusa.org result firt either (it's the one I get on the US google)

This seems to be the best example of why geospecific data can be widly irrelevant, and using the default setting, I get this kind of unusable results for half of what I search.

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