The problem with the approach Google is taking, the reason why I 'left': I felt that it became harder and harder to actually get what I want (using your caps: WANT). I know it. No, you don't know better. No, I didn't misspell that, no geolocation is a bad idea for results or - worse - language.
It's a mediocre service now. Became big with search, became worthless for searches for me. I cannot search anymore, I can play games with software that tries to second guess my intentions.