I don't want to know what the "average" likes to read, or even what people like me like to read. I want to know what smart, interesting people (not me!) like to read.
In other words: I want curation by an expert, not the average of everyone's inputs. Google is supposed to know the right answer, not ask all my friends what the answer is and report back.
The thread recently where Jordan Mendelson (napster hacker) chimed regarding Napster's back end is the quintessential example of what I'm talking about.