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Sanz should have realised that what he saw as her attacking him and his brand was actually a girl trying to get some social justice. If he removed his ego from the equation he would have understood that a thoughtful response and change in behaviour from him and his associates would have provided a PR win-win for him and a happy response from the women that his company may serve.

I literally can't believe he tried to play the victim card and to get her employer involved. Knowing how to handle yourself and how to represent your company under stress is very important.

There is a great opportunity for somebody to start an association of start-up founders that are female-friendly and get people to join. Creating a social contract to do the right thing would help people lead in the right direction without feeling criticised.

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