Also I can detect the implication that somebody is a hypocrite if they do not sit there and correctly judge every single case of sexism that comes their way. Do you believe that ethical decisions are black-or-white and that you cannot judge one ethical decision unless you have the ability and time to judge them all?
Obviously everyone has different sensitivities, but if you cannot objectively identify sexism of both men and women in advertisements, yes you're a hypocrite.
Consider the context though. How were women treated a 100 years ago? How are they still treated? Feminism, etc.
I think you need a better model that takes this into consideration. Whether you like it or not for historic reasons there is greater sensitivity about sexism against women. I don't think rejecting this is being more objective, it's called trying to force an incomplete model onto reality.
Every woman I've talked to LOVES this kinds of photos. I've never ever hear anybody protesting this (except maybe some prude religious idiots).