Are you trying to assert that a couple of half-naked women in an advertisement for no reason is analogous to a shirtless man in the context of a masculine activity during a film? I would love to see your reasoning because I believe the context dictates the offensiveness of the message.
Also I can detect the implication that somebody is a hypocrite if they do not sit there and correctly judge every single case of sexism that comes their way. Do you believe that ethical decisions are black-or-white and that you cannot judge one ethical decision unless you have the ability and time to judge them all?
>> If you cannot objectively identify sexism of both men and women in advertisements, yes you're a hypocrite.
Consider the context though. How were women treated a 100 years ago? How are they still treated? Feminism, etc.
I think you need a better model that takes this into consideration. Whether you like it or not for historic reasons there is greater sensitivity about sexism against women. I don't think rejecting this is being more objective, it's called trying to force an incomplete model onto reality.