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There's a bit of a stereotypical representation of "engineers" and "developers" between the lines of this article. I think this may be due to personal experiences from the author and possibly quite on target with the average "engineer/developer" of a few years ago...

I also think this is an outdated view by now, and it will become more and more apparent in the years to come: good/successful developers are/will be quite apt at dealing with "the notion of subtle and textured user experience design that balances the emotional and functional aspects of a software experience will always struggle to take root"

For the rest of the article: yeah, I feel you!

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