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I quote from http://developer.espn.com/terms:

  The following default rules apply to all Apps:

  - Branding. All Apps must include an approved ESPN trademark, logo or other 
    intellectual property (each, an "ESPN Mark").

  - Advertising. No advertising or sponsorship of any kind may appear on or be
    associated with any App (unless included in the Content made available by

  - No Charge. All Apps must be offered free of charge to download or 
    otherwise access and may not contain any in-App purchase features.

  If you are interested in creating a for-profit App, please
  contact us at apipartneropps@espn.com to discuss a 
  potential partnership opportunity. All for-profit Apps 
  must be pre-approved in writing by ESPN (such approval to 
  be granted or withheld in ESPN’s sole discretion). To the
  extent any for-profit Apps are approved in writing by ESPN
  (in its sole discretion), you will be solely responsible 
  for any and all taxes due in connection with the 
  distribution of such App in any territory.
Kind of limits the use cases...

Word on the street is that ESPN has a tendency to listen to an idea, not make the deal, and build it themselves instead. So even going the partnership route is risky...

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