I'm constantly told that whisky shouldn't be served in a stemmed glass. Honestly, I think half of my job is education.
The masculinity of the marketing message towards spirits is deeply embedded in American culture, which is why big tumblers are commonplace even though they don't do spirits justice. You don't see those stigmas in wine. The community is definitely way more gender friendly now though which is great. If my glassware can play even the tiniest part in making spirits more accessible, I'd consider this business a success.
Are glencairns not common in the states? Whilst most pubs in the UK would serve me a whisky in a short tumbler style glass, I would be disappointed if a decent scotch bar did not at least offer me a choice.
I'm constantly told that whisky shouldn't be served in a stemmed glass. Honestly, I think half of my job is education.
The masculinity of the marketing message towards spirits is deeply embedded in American culture, which is why big tumblers are commonplace even though they don't do spirits justice. You don't see those stigmas in wine. The community is definitely way more gender friendly now though which is great. If my glassware can play even the tiniest part in making spirits more accessible, I'd consider this business a success.