I am always entertained by the extra amount people are willing to pay for the tiniest bit of risk reduction (or appearance thereof) for baby and kid related products.
For example, paying an extra $900 for a car seat, but then taking the kid on unnecessary car rides, which are magnitudes riskier than not taking the kid in a car. If you are willing to pay that much for such an immaterial decrease in risk, surely you should avoid taking the kid in a car unless absolutely necessary.
Although, I guess some of it is also showing what you can afford.
Our risk assessment is as emotional as is logical.
When it comes to driving specifically, my friends will buy a 50k SUV to feel safe, but will then buy cheapest plasticy tires or refuse to join me in advanced safety class.
That being said - kids are vulnerable, fragile, and don't make their own decisions. As a newish parent myself I 100% understand the extra pressure that puts to make the best possible decision for them.
I mean I know people who seem to get in an accident once in a while — sometimes completely their fault — and other people who have driven 20 years everywhere and clearly drive better and react quicker than anyone else I know.
So by all means, someone doing something or not doesn’t mean much.
And some of it is buying convenience. The peace of mind from knowing you have the safest seat allows risking more rides which frees up impromptu errand scheduling. Whether the math actually works out is orthogonal to the psychological effects.
It's about convenience. Refraining from taking certain car rides to reduce the risk is inconvenient. But for a wealthy customer, there is no difference between buying car seat A or B, but if A is $900 more and slightly safer, it's logical and just as convenient to choose it.
Ya - if I could afford this and didn't, and the kid died - I'd always wonder if the better seat would have saved them. I have a really good seat (this didn't exist), and also (probably equally...or more importantly?) a very highly rated car.
Safety is a great way to sell this product, though the price may limit who buys it.
What counts as an unnecessary car ride for you? If I'm going to the grocery store and there's someone else to watch my toddler, I don't need to take her with me, but I think the bit of stimulation of getting out of the house and seeing a new place, new experience, and new people has a benefit that outweighs the almost inconsequential odds of a major car accident as I drive there and back on roads with a speed limit of 35 MPH.
For example, paying an extra $900 for a car seat, but then taking the kid on unnecessary car rides, which are magnitudes riskier than not taking the kid in a car. If you are willing to pay that much for such an immaterial decrease in risk, surely you should avoid taking the kid in a car unless absolutely necessary.
Although, I guess some of it is also showing what you can afford.