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Because they are not merely a product company anymore but a brand name.

Came here to ask the same parent comment myself. Yes, they're an iconic brand within this sphere and they do great work, but these articles are part of their blog. Every page of their blog has a link to the RSS feed. I don't need help keeping up to date on a syndicated blog that I care about. I need HN to show me things I -don't- know about yet. Maybe HN needs a 'best off' page, so brands like 37 Signals can be found even when they don't have any breaking news.


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