Did they really have to editorialize and verb 'action' to make you sound cool? I think not. But, we have to 'sell the cool', right, SMH? I think this was a fail - it really makes you appear idiotic to say things like "action that email". Cringe++.
Besides that tender point, the idea of presenting ones email as a stream is an interesting - but not new - idea. I'd be rather more happy to see this idea, which in my opinion ought to be implemented as a GUI control for all mail clients possible, evolve into Mail.app and other mail clients.
Naturally the exception to this is an accessible human history, which Australia doesn't really have much of.
wikipedia puts it better: "Cultural cringe ... is an internalized inferiority complex which causes people in a country to dismiss their own culture as inferior to the cultures of other countries"
Check out the wikipedia link - it also has this gem: The cultural cringe can be expressed in the almost obsessive curiosity of Australians to know what foreigners think of Australia and its culture. A quick way to most Australians' hearts (unless they're counterculture hipsters) is to compliment the country... just make sure you sound sincere when you do it :)
(clarification: You're right to cringe at that, but it's the article displaying the concept known as "cultural cringe", not yourself)