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Point: if you want to make nice money on oDesk, offer a niche expertise. I started a small company doing node.js/mongodb/redis and I can pretty much ask what I want. There is no competition. On the other hand, when i'm short handed, it's impossible to find people with these skills on a non-beginner level who are not really insanely expensive, so it's not exactly a highly scalable business ;)

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