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Caterina Fake gets a better first look on her projects because she earned it. She's cashing in on the value she already created. To overcome that, you just need to work harder, smarter and be better.

Or swim for the 'blue ocean'.

There's no way Pinwheel is going to dominate the entire general category up and down.

No reason SkyChalk shouldn't consider pivoting and looking for a niche to own within the area they're working in. Particularly since they aren't really out any money, so the financial cost of iterating and pivoting some on the existing product should be very very modest.

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