Hacker News new | comments | show | ask | jobs | submit login

I don't think it's quite that mischievous. I mean, he doesn't mention Basecamp Next anywhere in the post.

He's basically making the reasonable point to build quality shit people actually want to use without accounting gimmicks and all else will follow. Funny that it takes a Danish guy to understand the American Way™.

He's tired of all the Kool Kids making a product with no hope of ever making money somehow landing millions in VC. It's offending to those of us that actually build things people want to use, but don't happen to live in the right place or have the right institution on their résumé.

> he doesn't mention Basecamp Next anywhere in the post

He doesn't need to; it would undermine the credibility of his message, and given 37signals' business principles, he stands to gain more by spreading FUD towards VC-backed startups in general than by plugging any one particular product.

I still don't see it.

If this is a marketing piece, who is it marketing towards? It certainly doesn't read as if it is written for people who decide what web-based collaboration software their company will use.

/everything/ on their blog is a marketing piece. Nothing they do is altruistic. It either markets a specific product or promotes the brand in general. Part of that brand is lifestyle related - use our products and you'll be a successful small businessman/woman.

The term is enlightened self interest. Think of it like this if it is good for my customers and they all make money then they have more money to pay me. If I get my customers, who are largely start ups and developers, to believe my model, which is clearly working, works, then more people will use my product, and I will have more large clients working in the same space as my company is. Sure it is self interested, but it is also genuine and productive.

Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | DMCA | Apply to YC | Contact