I'm kinda curious what it'd look like if you took the 2002 version of Google and used it on today's Internet. My guess is it would feel incredibly dated and virtually useless because of spam. We have a couple archived UX studies that were done with the old (pre-2010) UI; I remember that when we launched everybody said "Eww, I hate the new UI. Why change a good thing, Google?" and now when they look at the old UI they're like "Omigod, I can't believe I ever managed to look at that. It's like something straight out of 1998."