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They sell it to contractors at the price of the Nest. Once the contractors add their own margin, not including the install, it's double the price of the nest.

Yeah, as I note in another comment, Nest isn't so much taking advantage of lagging thermostat technology, they're taking advantage of the crappy outdated distribution model.

So, you're saying they're pirates.

No, they're selling their own product, in channels where gadget freaks and DIY types will encounter it.

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