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None of those examples actually answer his question, they just belittle it a bit, but the original question, and in fact all of those, are very valid.

I suspect the current hype about the Nest is due to two reasons: 1) Apple people made it, and Apple is newsworthy right now; 2) it doesn't look like other thermostats, it looks easy to use and unique. I think that right now the Nest's aesthetic is getting it traction, time will tell if that's enough to get it sales.

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