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I disagree. Gamification is the application of game design techniques to non-game situations to make them more interesting and engaging, in order to encourage people to do things they might otherwise not do because they find them boring or uninteresting.

You can't just take something people don't like and don't want to do, and stick in arbitrary "levels" and have that motivate them. The levels have to represent some achievement that is desirable to the person.




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