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Since people are taking what I've said out of context, I thought I'd clarify this statement:

It's a bug that you could rank highly in Google without buying ads

I shouldn't have mentioned ads here. Position on the results page should only depend on the quality of your content; if your site has the best content on the Internet for the user's search terms, you should be the top result. You shouldn't be able to change your position in the organic results any other way, like by exploiting bugs in Google's ranking algorithm. The specifics of the ranking algorithm may change, but if your site is the best, you won't have to worry about it.

So how would you explain the Google+ profile ranking for a query like "Mark Zuckerberg". Is that really the "best content" on the web for that query?

Most likely lots of your friends have added him, so he shows up highly as he is popular (though for ironic reasons) member of a site you are a member of.

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