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They're sitting around and one of them reads the 37 signals blog post about A/B testing and conversion rates. He says "Dude, do you think their landing page will actually convert better than our current one?" "I don't know, lets try it."

So one of them snags the source from Highrise and changes some images around. I'm sure he previewed it, it looked fine and he published it. He probably forgot to change out the button images because they looked fine.

Who knows if this is how it happened, but it really seems like it could have been an honest (but definitely pretty stupid) mistake.




Any developer with any intelligence or skill doesn't do that. You don't just 'publish' something. As a developer there is no way I can imagine this being done innocently because it is something that is always at the forefront of your mind.


Are you an entrepreneur? If you are, and you've had any success, I'm sure you've "just published" something along the way. It's actually a rather important skill. Not that you should copy and paste something to try it out - you definitely shouldn't - but quick and dirty trial implementations are fairly common.

Edit: Not sure why this is getting downvoted, anyone care to explain? Action in startups is not always deliberate.


perhaps because of the condescending tone of your "and youve had any success" sentence.


Ah thanks. Rereading that, I can see what you mean. I mostly said that to caveat that there are many ways to do entrepreneurship badly, and most of the successful paths involve some amount of shooting from the hip.


I have to agree with you here... Working in a startup is a hectic and crazy lifestyle which involves lots of mistakes, lots of learning, and lots of "hurry up and get x (feature, fix, etc) out the door", which results in mistakes being made. We can all sit around and pretend that we all write bullet proof, meticulously tested, beautiful code all the time and only release things that have been tested extensively and peer-reviewed, but that's just not how it works in the real world most of the time.


I did not down vote, but I thought I'd just point out the part that I thought could be taken offensively. :)




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