I think what the guys is done is fair enough, although I can definitely see the point you are making. The thing for me about this that makes it more kickstarter like than ready for an online store presence is the fact that it's going to be a few months before I get my hands on some shiny Ninja Blocks.
For some reason I feel more comfortable with pledging money to a small business on kickstarter than through an online store having them say "we'll get it to you in four months time". I realise it's just a slight mental shift, but it really changes the way I look at things.
Perhaps it's time for KickStarter to adapt to the growth in this area, by spinning of a products and projects site (still kickstarted branded and hosted) which does help folks bootstrap small companies that actually need to buy stuff in quantities to make something viable.
For some reason I feel more comfortable with pledging money to a small business on kickstarter than through an online store having them say "we'll get it to you in four months time". I realise it's just a slight mental shift, but it really changes the way I look at things.
Perhaps it's time for KickStarter to adapt to the growth in this area, by spinning of a products and projects site (still kickstarted branded and hosted) which does help folks bootstrap small companies that actually need to buy stuff in quantities to make something viable.