In sort of curriculum order:
- Built to Sell - really easy gateway
- The E-Myth Revisited (withstand the writing style, glib observations)
- The Business Model Generation book- massive leap in understanding after this
- Traction (Gabriel Weinberg). Marketing entrypoint zeroed into today
- Managing the Professional Service Firm (Maiser) (incidentally related to what I do but so useful)
- Thinking in Systems (Meadows)
- An Elegant Puzzle (Engineering management book by Will Larson. Actionable and bite-sized)
- Measure What Matters (Doerr)
- Crossing the Chasm
- Blue Ocean Strategy
- Never Split the difference (eh)
- Design of everyday things (not as niche as I thought, perspective altering)
Some sales books (I held my nose while reading, but useful insights)
- The Science of Selling
- S.P.I.N. Selling
- The Challenger Sale
In sort of curriculum order:
- Built to Sell - really easy gateway
- The E-Myth Revisited (withstand the writing style, glib observations)
- The Business Model Generation book- massive leap in understanding after this
- Traction (Gabriel Weinberg). Marketing entrypoint zeroed into today
- Managing the Professional Service Firm (Maiser) (incidentally related to what I do but so useful)
- Thinking in Systems (Meadows)
- An Elegant Puzzle (Engineering management book by Will Larson. Actionable and bite-sized)
- Measure What Matters (Doerr)
- Crossing the Chasm
- Blue Ocean Strategy
- Never Split the difference (eh)
- Design of everyday things (not as niche as I thought, perspective altering)
Some sales books (I held my nose while reading, but useful insights)
- The Science of Selling
- S.P.I.N. Selling
- The Challenger Sale